Resume example
Marketing Manager resume example
The best marketing resumes prove you can fill a pipeline and measure it. Here is a full example, and the thinking behind each section.
Sam Rivera
Marketing Manager
Denver, CO · [email protected] · (555) 776-2043
Summary
Marketing manager with 6 years in demand generation. I build campaigns that fill the pipeline and report on the numbers that matter.
Experience
Marketing Manager · Trailhead
2021 - Present- Grew marketing-sourced pipeline 52% over 18 months.
- Ran paid and lifecycle campaigns on a $1.2M annual budget.
- Cut cost per lead 31% by reworking landing pages and targeting.
Demand Generation Specialist · Mapleton
2019 - 2021- Built the webinar program to 3,000 registrants a quarter.
- Lifted email click-through from 1.8% to 4.1%.
- Launched the first paid search program, sourcing 400+ leads a month.
Marketing Coordinator · Brightline
2017 - 2019- Ran the social calendar across 4 channels, growing followers 45%.
- Coordinated 12 events a year that supported 200+ leads.
Education
BA Communications, University of Colorado Boulder
2015 - 2019- Marketing club president.
Skills
Demand generation · Paid media · SEO · HubSpot · Google Analytics · Email marketing · Content strategy · Copywriting
What makes a strong marketing manager resume
Make the pipeline the headline
Marketing exists to create demand. Lead with pipeline, leads, and cost per lead so your impact is clear in one read.
Pair channels with results
Do not just say you ran paid and email. Say what they returned. A channel without a number is a guess.
Cover the stack
HubSpot, Google Analytics, the ad platforms. List the tools the role names so the screener and the recruiter both find them.
Key skills to include
Common mistakes to avoid
- Listing campaigns run with no outcome attached.
- Leaning on adjectives like creative and strategic instead of results.
- Leaving off the martech stack the job asks for.
- Designs with sidebars and icons that confuse resume parsers.
Questions
What numbers should a marketing manager resume show?
Pipeline created, leads, cost per lead, conversion rate, and budget managed. Pick the ones that fit the role.
Should I include specific tools?
Yes. Name the martech you have run, especially the platforms in the job posting, so the keywords match.
Do I need a portfolio link?
If you have campaign work or writing to show, link it. Keep the resume itself to results and scope.
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